PFA Small Business Blog
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It’s Not Too Late to Sell Gift Cards for the Holidays
Gift cards are a great way to enable your customers to give a personal gift. It let’s recipients get exactly what they want. Gift cards have grown in popularity and now are the number one requested gift for the holiday season. If you are not selling gift cards, you should be. They are routinely processed [...]
Couponing Goes Digital with Groupon
Often times when you put a new idea out into the world it doesn’t end up as you anticipated. So it was with GROUPON, which came out of a website originally designed for organizing group action for social change. But, what the website people found was users organizing into groups to achieve better pricing. This [...]
How Well Do You Know the Competition?
If You Want to Know How to Do Better, Look at Your Competitors Looking at your competition will give lots of valuable information. It can give you ideas as to how to keep up and it can give you ideas as to how to get ahead. What should you look at? Determine the Competition –You [...]
Can Outsorcing be Right for Small Business
Are you faced with tasks for which you are not best suited? Often times small business people find themselves doing jobs that could be done better and more efficiently by others. Yet, as a small business owner, you do all of the jobs. Perhaps you have been hurt by the economic situation and find yourself [...]
Marriott Wants to Give You $20,000
If you are a small business that travels, Marriott and their Fairfiled Inn chain wants to give you $20,000. You have to be aq small business having less than 100 people to enter and you must have a clearly stated goal that can be accomplished in a three month time span. If selected as a [...]
Create Excitement with Special Events
If you are looking to drive traffic into your store, to create a buzz about your business, and to get lots of publicity, special events are just the ticket. People are always interested in something special and you can create an event that will gain their attention as well as generate press interest. Special event, [...]
Increase Your Business in Slow Season
Often times when we think about things we come up with a number of interesting observations. By themselves these observations are frequently meaningless. Here is an example. Contests are an excellent way to increase traffic. Most businesses find that their existing customers are their best prospects for future business. Each statement by itself is interesting [...]
Are you ready to go back to school?
$38.4 billion or $55.12 billion! That’s what two major retailing organizations, (ICSC and NRF) say consumers will spend on back-to-school merchandise in 2010, which would be a record high. How can you take a part in this? Or, perhaps the question is how can I not let this opportunity slip by. Whether elementary school or [...]
Still shaking my head…
Having never lived in the south before, what I know about home ownership needs revision. I have learned about pools and different kinds of grass. I am also learning about termite protection. Armed with the knowledge that termites were bad and that I didn’t want any, I set about finding a prophylactic solution. Apparently the [...]
Make Referrals Work for Your Business
Referrals are the best way to easily increase your business. But, like anything else worth having, you must work at it. The biggest hesitation a potential customer has when seeking a business is one of trust. People are concerned about being treated well, being respected, and most importantly, getting value for their hard earned dollar. [...]
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