PFA Small Business Blog
Marketing
It’s Not Too Late to Sell Gift Cards for the Holidays
Gift cards are a great way to enable your customers to give a personal gift. It let’s recipients get exactly what they want. Gift cards have grown in popularity and now are the number one requested gift for the holiday season. If you are not selling gift cards, you should be. They are routinely processed [...]
Prepared for the Future?
I just finished reviewing a winning website for publication in a trade magazine. And, the article that I wrote made me think. That’s always a good thing. Rather than critiquing the web site, I was asked to write what made it good. There really wasn’t anything particularly wrong everything seemed fine. So, I asked myself [...]
The Effectiveness of Pay-per-Click Objectives
PPC Does Some Things Well … and Others Not So Well Obviously, if you have a PR problem, pay per click is not the medium to use. But perhaps most telling in this chart is that to use PPC effectively, you should have something to sell online (not in your bricks and mortar store) or [...]
Color in Signage Improves Sales
Consistent Use of Color Leads Buyers to Purchase Many times we have people in our stores who are happy to look without much assistance. If you ask if you can help they will say that they are ‘just looking’. Yet, many of these people are intent on buying and want some time to make a [...]
Any Celebration Will Do
Or, How to Create Media Hype It seems as though it gets harder every day to stand out from the crowd. With more and more small businesses fighting for visibility, you must distinguish yourself from the competition. So, plan a celebration. In our picture framing school, our 100th class is upcoming right after the first [...]
The New Tech Etiquette: How to Make a Great Impression Online
Your mother always said, “Mind your manners,” and it’s no different online. Making a great impression in the digital space is vital to creating and fostering the important relationships you already have, and hopefully growing them into something even more beneficial. Want to know how to impress with your online etiquette? Read on for some [...]
Couponing Goes Digital with Groupon
Often times when you put a new idea out into the world it doesn’t end up as you anticipated. So it was with GROUPON, which came out of a website originally designed for organizing group action for social change. But, what the website people found was users organizing into groups to achieve better pricing. This [...]
Reengage Former Customers
They are Your Best New Opportunity More than 80% of small business comes from former customers. So whenever you need a sales boost, reach back to your former customers. Often times that can be embarassingly simple. The first method of approach is a note that says we missed you. You’d be surprised how effective that [...]
How Well Do You Know the Competition?
If You Want to Know How to Do Better, Look at Your Competitors Looking at your competition will give lots of valuable information. It can give you ideas as to how to keep up and it can give you ideas as to how to get ahead. What should you look at? Determine the Competition –You [...]
Marriott Wants to Give You $20,000
If you are a small business that travels, Marriott and their Fairfiled Inn chain wants to give you $20,000. You have to be aq small business having less than 100 people to enter and you must have a clearly stated goal that can be accomplished in a three month time span. If selected as a [...]
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