Email Marketing

RSS feed for this section
This category contains 4 posts

The Effectiveness of Pay-per-Click Objectives

By ⋅ September 21, 2010 ⋅ Post a comment

PPC Does Some Things Well … and Others Not So Well Obviously, if you have a PR problem, pay per click is not the medium to use. But perhaps most telling in this chart is that to use PPC effectively, you should have something to sell online (not in your bricks and mortar store) or [...]

Couponing Goes Digital with Groupon

By ⋅ August 25, 2010 ⋅ Post a comment

Often times when you put a new idea out into the world it doesn’t end up as you anticipated. So it was with GROUPON, which came out of a website originally designed for organizing group action for social change. But, what the website people found was users organizing into groups to achieve better pricing. This [...]

Reengage Former Customers

By ⋅ August 20, 2010 ⋅ One comment

They are Your Best New Opportunity More than 80% of small business comes from former customers. So whenever you need a sales boost, reach back to your former customers. Often times that can be embarassingly simple. The first method of approach is a note that says we missed you. You’d be surprised how effective that [...]

How do you welcome people to your email list?

By ⋅ July 13, 2010 ⋅ 2 comments

There are 5 must haves for email welcome messages.

—

Subscribe in a reader

Recommended Reading

Image of Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Image of 101 Things I Learned (TM) in Business School
Image of Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst
Image of A Good Hard Kick in the Ass: Basic Training for Entrepreneurs