PFA Small Business Blog
Publicity
Any Celebration Will Do
Or, How to Create Media Hype It seems as though it gets harder every day to stand out from the crowd. With more and more small businesses fighting for visibility, you must distinguish yourself from the competition. So, plan a celebration. In our picture framing school, our 100th class is upcoming right after the first [...]
Marriott Wants to Give You $20,000
If you are a small business that travels, Marriott and their Fairfiled Inn chain wants to give you $20,000. You have to be aq small business having less than 100 people to enter and you must have a clearly stated goal that can be accomplished in a three month time span. If selected as a [...]
Good Customer Service Is More Than Good PR
An article on customer service by Patricia Fripp, CSP, CPAE In the throes and stresses of our workday lives, we sometimes forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer — but everyone he or she knows as well. After all, [...]
Create Excitement with Special Events
If you are looking to drive traffic into your store, to create a buzz about your business, and to get lots of publicity, special events are just the ticket. People are always interested in something special and you can create an event that will gain their attention as well as generate press interest. Special event, [...]
Increase Your Business in Slow Season
Often times when we think about things we come up with a number of interesting observations. By themselves these observations are frequently meaningless. Here is an example. Contests are an excellent way to increase traffic. Most businesses find that their existing customers are their best prospects for future business. Each statement by itself is interesting [...]
Get Publicity By Conducting Surveys
This post is written by my colleague Dan Janal of prleads.com. Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers! Numbers give a story an implied credibility. Reporters usually need to find a number to plug into a story to give the story an added level [...]
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