PFA Small Business Blog
Web Ideas
It’s Not Too Late to Sell Gift Cards for the Holidays
Gift cards are a great way to enable your customers to give a personal gift. It let’s recipients get exactly what they want. Gift cards have grown in popularity and now are the number one requested gift for the holiday season. If you are not selling gift cards, you should be. They are routinely processed [...]
Prepared for the Future?
I just finished reviewing a winning website for publication in a trade magazine. And, the article that I wrote made me think. That’s always a good thing. Rather than critiquing the web site, I was asked to write what made it good. There really wasn’t anything particularly wrong everything seemed fine. So, I asked myself [...]
The Effectiveness of Pay-per-Click Objectives
PPC Does Some Things Well … and Others Not So Well Obviously, if you have a PR problem, pay per click is not the medium to use. But perhaps most telling in this chart is that to use PPC effectively, you should have something to sell online (not in your bricks and mortar store) or [...]
How do you welcome people to your email list?
There are 5 must haves for email welcome messages.
Want something extra to spruce up your Facebook business pages
Appbistro, is a great source for additional apps for your Facebook pages. Many are free, some are low cost, and others more expensive. But, if you are using Facebook as a business marketing tool there are many great apps that will engage customers and capture contact data. Definitely worth checking out.
Do you have a privacy policy for your website?
You really should have a privacy policy for your web site. It’s like having a lock on your storefront door. Your customers expect a professional presentation with their vendors of choice, and this on one of many things that add up to your professionalism. So, what is your policy supposed to say. You really don’t [...]
There are more places to market than you think
I am always looking to see the relationships between different marketing channels. If I can find just one more way to leverage something, it may bring that one more sale or customer that puts me over the top. The Conversation Prism by Brian Solis and Jesse Thomas This chart shows more conversation streams and potential [...]
Want People to Use Your Web Site
A great book explaining how to get better results from your web site.
Recommended Reading
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