PFA Small Business Blog
Sales
It’s Not Too Late to Sell Gift Cards for the Holidays
Gift cards are a great way to enable your customers to give a personal gift. It let’s recipients get exactly what they want. Gift cards have grown in popularity and now are the number one requested gift for the holiday season. If you are not selling gift cards, you should be. They are routinely processed [...]
Color in Signage Improves Sales
Consistent Use of Color Leads Buyers to Purchase Many times we have people in our stores who are happy to look without much assistance. If you ask if you can help they will say that they are ‘just looking’. Yet, many of these people are intent on buying and want some time to make a [...]
Couponing Goes Digital with Groupon
Often times when you put a new idea out into the world it doesn’t end up as you anticipated. So it was with GROUPON, which came out of a website originally designed for organizing group action for social change. But, what the website people found was users organizing into groups to achieve better pricing. This [...]
Reengage Former Customers
They are Your Best New Opportunity More than 80% of small business comes from former customers. So whenever you need a sales boost, reach back to your former customers. Often times that can be embarassingly simple. The first method of approach is a note that says we missed you. You’d be surprised how effective that [...]
The Priceless Pause
I am startled to hear ‘uhm’ or ‘aaaaaaah’ so frequently in the course of business conversation. To me it indicates an unprofessional and insecure person. Sometimes, people use these verbal time fillers in order to give themselves a moment to think. Instead of speaking meaningless words, just pause. ( I waited about 15 seconds before [...]
Still shaking my head…
Having never lived in the south before, what I know about home ownership needs revision. I have learned about pools and different kinds of grass. I am also learning about termite protection. Armed with the knowledge that termites were bad and that I didn’t want any, I set about finding a prophylactic solution. Apparently the [...]
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