PFA Small Business Blog
Uncategorized
Improve Your Internet Presence
A Small Business Primer This program, given by Stuart Altschuler, has been well received by several small business groups. To find out where the entire presentation will be given next, just go to Altschuler’s homepage.
Have You Claimed Your Google Maps Listing?
Just the other day I was speaking to someone at a conference who was very frustrated that they couldn’t get Google to fix their places page. It seems as though someone hijacked the page and they couldn’t update it. Don’t let this type of commercial chicanery happen to you. If you haven’t already done so, [...]
Democratization of Business
The Internet is the Equalizer 15 years ago if I wanted to have a professional international ad campaign, I would have had to have a business large enough to support the tens of thousands of dollars it would have cost. Today, I need a web site that I could put up for $10. 10 years [...]
Customer Service is Not Dead
It’s not often that memories of long ago can be relived. We tend to think back fondly while time embellishes the actual experience. Recently, I was in the San Francisco area to attend a wedding. With a free evening before the celebration, we sought a restaurant for dinner. Dredging up an old memory of an [...]
Are You Marketing in the Blogosphere
According to a Pew Research Institute study in December 2009, 71% of Americans spend some time online each day. And a great portion of thsoe are use a search engine. One of the better ways to frequent listings in the searches is with content. And, no one generates content better than bloggers. What does the [...]
Reengage Former Customers
They are Your Best New Opportunity More than 80% of small business comes from former customers. So whenever you need a sales boost, reach back to your former customers. Often times that can be embarassingly simple. The first method of approach is a note that says we missed you. You’d be surprised how effective that [...]
The Priceless Pause
I am startled to hear ‘uhm’ or ‘aaaaaaah’ so frequently in the course of business conversation. To me it indicates an unprofessional and insecure person. Sometimes, people use these verbal time fillers in order to give themselves a moment to think. Instead of speaking meaningless words, just pause. ( I waited about 15 seconds before [...]
Workplace Harmony is Crucial to Success
Good Boss, Bad Boss: How to Be the Best and Learn From the Worst by Robert I. Sutton Creating workplace harmony is essential to profitable business. When your employees are comfortable in the workplace they function better and treat your customers as they themselves have been treated, well. Robert Sutton, whose previous book, The No [...]
Increase Your Business in Slow Season
Often times when we think about things we come up with a number of interesting observations. By themselves these observations are frequently meaningless. Here is an example. Contests are an excellent way to increase traffic. Most businesses find that their existing customers are their best prospects for future business. Each statement by itself is interesting [...]
Make Referrals Work for Your Business
Referrals are the best way to easily increase your business. But, like anything else worth having, you must work at it. The biggest hesitation a potential customer has when seeking a business is one of trust. People are concerned about being treated well, being respected, and most importantly, getting value for their hard earned dollar. [...]
Recommended Reading
© 2012 PFA Small Business Blog. All Rights Reserved.
Powered by Wordpress. Designed by 